Almost all intranets, extranets, and e-commerce sites are tied into a database
or several databases on the back end. However, even if your business uses none
of these, there still may be several reasons you may wish to integrate your
website with a database.
Let's say you want your website to look different to people who have already
been there at least once. A database could keep track of this by sending each
visitor a cookie and your web server would react by showing the user a different
page, along with a personalized "welcome back" message.
Let's say your company wants to put a form online for your customers to fill
out, which includes information such as their address, telephone number, primary
business, etc. TrueStep could build a custom form that captures all of this
information online and feeds it into an existing customer relationship management
(CRM) database. You now may be saving yourself a lot of time and trouble or
you may be providing yourself with new information on your customers that you
previously did not have any way of capturing.
examples represent two of the countless number of applications that could involve
integrating a database with your website.
it better to use our existing database or create a new database?
TrueStep has experience in allowing websites to work with businesses' existing
database(s), as well as with helping businesses choose a new database and select
the best database design to work with their site. We find that it is usually
much easier to start from scratch, but we also realize that sometimes this simply
is not an option. In these cases, TrueStep would become familiar with your current
infrastructure (if we were not already) and design applications that coexist
harmoniously with the current setup.